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FBN Canada – The 2020 Edelman Trust Barometer: Insights into Global Family Businesses

October 20, 2020 @ 11:00 am - 12:30 pm EDT

FBN Canada Event Banner

Implications for Family Business report shows a moment of reckoning for family businesses. Although family business remains more trusted than non-family business around the world (82% vs 79%), family business employees still view their employer as falling short on expectations. More than half (51%) of family business employees agree that their employers are not meeting the challenges of the pandemic with expected levels of competence. For example: compared to non-family businesses, family business employees are more concerned about job loss due to the pandemic (66% vs 58%), automation, and globalization (86% vs 81%). During the pandemic, one factor family business employees and non-family business employees agree on (59%) – to increase trust, business must redefine the company’s purpose and goals around the mission of fighting the pandemic. As we settle into the recovery phase of the pandemic, care for employees and the larger community is top of mind for employees, investors and other stakeholders.

Event Details


Tuesday, October 20
11:00AM – 12:30PM EDT

Who Should Attend

FBN Canada Families

FBN Members Globally


Online via Zoom

From the comfort of your home


Chris Dohnal


*FBN Members outside of Canada please email us for registration


Eve Laurier - Edelman

Eve Laurier
General Manager of Edelman Montreal

Eve specializes in helping clients earn trust, advance and protect their reputations, gain a deeper understanding of their purpose and foster resolute stakeholder relationships. With more than 20 years of experience in communication and marketing, Eve is known to have a strategic and innovative mind that produces lasting and measurable results.

While simultaneously completing an executive MBA at McGill-HEC, she quickly transformed Edelman Montreal which now serves as a benchmark in terms of communication strategy in Quebec and in Canada. In less than three years, Eve has managed to attract prestigious clients, assembled a highly qualified team, and instilled an ambitious and winning approach to managing issues. Under her leadership, Edelman Montreal is proving to be a partner in change for its many clients who seek to develop abroad and locally.

Justin Blake - Edelman

Justin Blake
Global Director, Family Enterprises and Executive Positioning New York

Justin Blake leads Edelman's Global Family Enterprises and Executive Positioning offerings, guiding leaders in telling their authentic stories in today's complex communications environment. Through the Family Enterprise and Foundation offer, Justin works with some of the world's leading family companies and foundations to build and protect their reputations and maintain trust to advance business objectives. Justin counsels CEOs and other executive-level leaders to develop differentiating and relevant messages and communicate them through a range of channels, including media, conferences, digital and direct-to-influencer engagement.

A 20-year Edelman veteran, Justin’s work has spanned a number of sectors and geographies. He has worked with CEOs, government officials, university presidents and NGO heads for more than two decades including leaders from eBay, Samsung and Yale University; he also leads Edelman’s client work at Davos.


October 20, 2020
11:00 am - 12:30 pm EDT
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