South Shore Furniture's business model has changed and evolved over time to keep pace with ever-changing needs and trends. Starting as a manufacturer of wooden toys in 1940, the company then turned to wooden dining room furniture in 1941, and finally converted to timeless wooden bedroom furniture in 1950 when the chrome dining room debuted making that market overly competitive. South Shore evolved with the wooden bedroom business model for many years by integrating its assembled furniture into the retailer market as well as that of the catalogue industry. In 1986, South Shore produced its very first ready-to-assemble furniture, and in 2004, the first ready-to-assemble furniture purchased over the Internet was shipped to a consumer. South Shore Furniture became the first North American furniture manufacturer to sell RTA (ready-to-assemble) furniture via the Internet, through direct-to-consumer delivery.

For the last several years, South Shore has focused on the development and refinement of its business model, whether it is technological expertise, the development and manufacturing of furniture specifically intended for online sale, specialized packaging for this type of furniture, logistical strategizing, knowledge of the target consumer eloquently referred to as Sarah, and online merchandising through photos, romances, descriptions etc. Now what proudly sets South Shore's strategy apart from its competitors is the passion it has developed to always make life easier for the consumer by helping them create personalized furniture and decor solutions they in turn can be proud of. South Shore now has more than 1,000 employees; spread out over 3 factories and 5 distribution centers located in Ste-Croix (QC), Coaticook (QC), Juarez (MX), El Paso (TX), Nashville (TN) and Salt Lake City (UT). Each day, during peak periods, South Shore supports the entire transaction for up to 10,000 pieces of furniture. From the time the consumer places an order all the way through to at home delivery, and most importantly by offering complete after-sales services to its consumers.

South Shore as a 4th generation company has maintained close ties with the community since the beginning of its existence. Socially involved, it supports many non-profit organizations, either directly or through the South Shore Foundation. Whether through monetary donations or furniture donations, the company and the Foundation make sure to particularly support organizations that help children in need, in its six locations across North America. Social commitment is widespread among employees who are committed to giving back to the community and is an axis of sustainable development in the organization. In its initiatives to promote sustainable development, South Shore relies on community action and green energy.